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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global review. Creative is staying at Omnicom’s BBDO and DDB. WPP’s EssenceMediacom handles media planning and buying, Publicis’ Mars United Commerce does what it … The post Mars names big holding groups in heavyweight marketing review first appeared on More About Advertising.
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global review. Creative is staying at Omnicom’s BBDO and DDB. WPP’s EssenceMediacom handles media planning and buying, Publicis’ Mars United Commerce does what it …
The post Mars names big holding groups in heavyweight marketing review first appeared on More About Advertising.
