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KFC’s cultish ‘believe’ campaign is back, and it’s weirder than ever
Is this a dystopian Netflix drama? No, it’s Mother’s latest instalment of KFC’s “Believe in chicken” campaign. We’ve moved on from last year’s chicken worship; this time, KFC’s cult followers venture into the woods and plunge into a shimmering lake of sacred gravy before making a climactic offering to a giant golden egg. An (oversized) … The post KFC’s cultish ‘believe’ campaign is back, and it’s weirder than ever first appeared on More About Advertising.
Is this a dystopian Netflix drama? No, it’s Mother’s latest instalment of KFC’s “Believe in chicken” campaign. We’ve moved on from last year’s chicken worship; this time, KFC’s cult followers venture into the woods and plunge into a shimmering lake of sacred gravy before making a climactic offering to a giant golden egg. An (oversized) …
The post KFC’s cultish ‘believe’ campaign is back, and it’s weirder than ever first appeared on More About Advertising.
