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Karen Martin: ‘You have to make AI a friend, but also realise it could be an enemy’

She said adland would be foolish not to embrace AI and stressed the importance of human creativity.

Apr 1, 2025 - 12:15
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Karen Martin: ‘You have to make AI a friend, but also realise it could be an enemy’
She said adland would be foolish not to embrace AI and stressed the importance of human creativity.
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