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Is Boohoo better off as Debenhams?
Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name – still associated with fast fashion and dodgy employment practices – and has renamed the whole group Debenhams. Sales at Boohoo and sister label Pretty Little Thing are down 21%, although … The post Is Boohoo better off as Debenhams? first appeared on More About Advertising.
Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name – still associated with fast fashion and dodgy employment practices – and has renamed the whole group Debenhams. Sales at Boohoo and sister label Pretty Little Thing are down 21%, although …
The post Is Boohoo better off as Debenhams? first appeared on More About Advertising.
