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How taking a unified campaign approach helps brands outperform benchmarks
Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks. Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental marketing tactics haven’t […]
Chris Feo, Chief Business Officer, Experian Marketing Services
Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks.
Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental marketing tactics haven’t changed. Every great ad campaign still starts with a simple question: What audience is the brand trying to reach?
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