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How New York Drives Big East Basketball Marketing Wins
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school...
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school...
