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How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.
