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Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even translated across media. There’s an extended 40-second version playing out in Piccadilly Circus, an “immersive 3D soundscape” running across Spotify … The post Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign first appeared on More About Advertising.
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even translated across media. There’s an extended 40-second version playing out in Piccadilly Circus, an “immersive 3D soundscape” running across Spotify …
The post Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign first appeared on More About Advertising.
