Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […] The post Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy appeared first on AdExchanger.

Mar 24, 2025 - 05:39
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Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […]

The post Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy appeared first on AdExchanger.