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Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says)
Oh, the confusion a poorly-worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. The update amplified concerns that increased bot activity online due to generative AI adoption is producing more […] The post Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says) appeared first on AdExchanger.
Oh, the confusion a poorly-worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. The update amplified concerns that increased bot activity online due to generative AI adoption is producing more […]
The post Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says) appeared first on AdExchanger.
