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Getting Into The Game: Hatching Innovative Ad Formats For Live Sports
Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series. While aligning with sports leagues or game content can […] The post Getting Into The Game: Hatching Innovative Ad Formats For Live Sports appeared first on AdExchanger.
Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series. While aligning with sports leagues or game content can […]
The post Getting Into The Game: Hatching Innovative Ad Formats For Live Sports appeared first on AdExchanger.
