Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?

Retail media and ad networks are pulling out all the stops at Cannes, but is it enough to woo media buyers?

Jun 17, 2025 - 05:08

Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?

If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise.

Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example, Chase Media Solutions has cozied up on ad tech row, along the pink carpet. A stone’s throw away, Instacart has a pop-up experience. Not to be outdone, DoorDash Ads has commandeered a storefront further down the Croisette.

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