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Creatives React: Adam Devine is Authentic in Cirkul’s Super Bowl Ad—But Does He Stand Out?
Tampa-based water bottle brand Cirkul, founded in 2016, is ready to amp up its brand awareness--hence, its debut in the Super Bowl. The ad was conceptualized in-house by the brand's founders, Andy Gay and Garrett Waggoner. The founders said that casting comedian Adam Devine was an obvious choice, since he was already a fan of...
Tampa-based water bottle brand Cirkul, founded in 2016, is ready to amp up its brand awareness--hence, its debut in the Super Bowl. The ad was conceptualized in-house by the brand's founders, Andy Gay and Garrett Waggoner. The founders said that casting comedian Adam Devine was an obvious choice, since he was already a fan of...
