Consistent Posting Means 5x More Likes, Comments, and Shares: Study

A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.

Feb 9, 2025 - 21:50

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks...

But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.

From our research and experience at Buffer, there's only one thing that comes close: posting consistently.

It’s a social media tip successful creators, marketers, and even platform bosses (thanks, Adam Mosseri) share all the time.

The more you post, the better your chances of success on all social media platforms.

And guess what? Now we have some data to back this up.

Buffer’s resident genius (sorry, data scientist) Julian Winterhiemer recently conducted a massive analysis that measured the impact of consistent posting on engagement across all the channels Buffer supports — Instagram, Facebook, TikTok, LinkedIn, Bluesky, Threads, X, YouTube, Mastodon, and Pinterest — over the last six months.

As you can imagine, the numbers are pretty darn cool.

Spoiler: The most consistent posters received a whopping 5x more engagement — likes, comments, and shares — per post than users who posted inconsistently.

Even folks who were moderately consistent got 4x more engagement on their posts. I’ll explain how we classified these levels of consistency below.

~~We are~~ (sorry) Julian is working on weighing up the impact of posting consistently on each platform, and we’ll share that soon, but for now, we wanted to take a look at the big picture, long-term.

Let’s dig in.