![Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_Hellen_London.png?auto=compress,format&fit=crop&dm=1747758249&s=9f3c5b1b7421f862beace1cb513053bb#)
![How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_JamesH_London.png?auto=compress,format&fit=crop&dm=1747780409&s=9bf9f0a2623b4a8be6eaf8f235115505#)
![The 11 Best Landing Page Builder Software Tools [2025]](https://www.growthmarketingpro.com/wp-content/uploads/2024/04/best-landing-page-software-hero-image-1024x618.png?#)
![Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025-Speaker-Blog-Header-1180x400_Luke-Carthy-London.png?auto=compress,format&fit=crop&dm=1747731954&s=0a7dbe2a99e197778e464aff2b463e05#)
![15 social media trends shaping 2025 [mid-year update]](https://blog.hootsuite.com/wp-content/uploads/2024/11/Trends-Meta-AI.mp4?#)
![How marketers are navigating a possible recession (and advice about what you should do during it) [new data]](https://www.hubspot.com/hubfs/image12-May-27-2025-02-18-19-8390-AM.png)
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
This is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media.
01
Display ads remain important to marketers, but their focus shifts to email ads
Display advertising remains big business in the U.S. and its growth shows no signs of stopping. In 2024, digital display ad spending in the U.S. totaled $74.3 billion, up 12% from $66.1 billion the year prior, according to Statista.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
