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Are there risks to Unilever allocating 50% of adspend to social?

Fernando Fernandez, chief executive of Unilever, has said the company will hire 20 times more influencers.

Mar 14, 2025 - 12:45
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Are there risks to Unilever allocating 50% of adspend to social?
Fernando Fernandez, chief executive of Unilever, has said the company will hire 20 times more influencers.
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