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AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone. But...
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone. But...
