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Pinterest’s Performance Play Pays Off

Pinterest has been reshaping itself as a performance marketing platform for the ...

Amazon Advertising Raked In $17 Billion During Q4, And ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The adv...

Lawmakers Demand Answers From Ad Tech Vendors Allegedly...

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent ...

Chrome’s Global Cookie Consent, and Nielsen and Paramou...

The Google Chrome team is getting closer to deciding on its cookie consent mecha...

For This Sports Tech Platform, Selling Tickets Is Kind ...

What makes fans tick? Media agency Elevate is using AI to try and answer that qu...

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