Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are probing deeper on ad tech fees. 

Their long, almost Sisyphaen quest to figure out how much ad tech vendors are pocketing from their programmatic dollars has taken yet another turn.

“The big push from agencies at the moment is fee transparency,” said Matt Sattel, chief revenue officer at OpenX. 

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