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Advertisers Inadvertently Blocked 56% of Oscars Content Due to Blunt Keyword Blocklists
Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis' research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025. A...
Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis' research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025. A...
