Abrdn Welcomes Back the Letter E, Rebrands as aberdeen

A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels aren't so bad, as Abrdn has once again rebranded as aberdeen. The company was founded in 1825 and became Standard Life Aberdeen in 2017, following a merger between two asset managers, according to the BBC, noting that...

Mar 4, 2025 - 22:24
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Abrdn Welcomes Back the Letter E, Rebrands as aberdeen
A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels aren't so bad, as Abrdn has once again rebranded as aberdeen. The company was founded in 1825 and became Standard Life Aberdeen in 2017, following a merger between two asset managers, according to the BBC, noting that...