20 Digital Marketing Ebooks to Add to Your Reading List

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks.

Don’t get me wrong, I will always read physical books when it comes to evergreen marketing topics. However, when it comes to the latest SEO trends, website-building tips, and innovative content strategies, I’ve found that ebooks can get me the latest information because they don’t take the time for traditional publishing.

More than that, many ebooks are free and easily accessible, making them an easy way to upgrade my digital marketing knowledge.

Are you looking for some resources, too? Read further to discover some excellent ebooks that give you the ins and outs of digital marketing.

Digital Marketing Ebooks

1. Digital Marketing for Small Business by HubSpot

For this ebook, HubSpot teamed up with the experts at Podium and SimilarWeb to build a guide aimed at small businesses. I appreciate that it provides everything startups need to know about inbound marketing and gives a great scope of how to test, learn, and grow in an online marketing landscape.

This ebook takes readers through accessible ways to maximize resources and get the greatest benefit from marketing. It covers must-have strategies like:

• SEO basics
• Buyer persona
• Email marketing
• Text message marketing
• Paid advertising

Why I Like This Free Digital Marketing Ebook

If you’re looking for a one-stop shop for how to start a functional digital marketing strategy from the ground up, this ebook is for you. It even provides templates and concrete examples that will help you organize your strategy.

2. Social Media Trends Report by HubSpot

This 2024 report from HubSpot and Mention gives readers the rundown on what to expect from current social media trends. I like the insights from industry insiders and the exclusive webinar HubSpot recorded with five digital and social media marketing experts — available for free download. I think the timely trends from the ebook make it easy to adapt your marketing strategy to take advantage of the ever-changing social media landscape.

Why I Like This Free Digital Marketing Ebook

This report gives readers the inside scoop about how social is changing search and online shopping. It also dives into the latest stats on AI and how you can leverage it for your business.

3. Advanced Technical SEO: A Complete Guide by Search Engine Journal

Already familiar with basic SEO principles and ready to level up? I think you’ll like this advanced guide from Search Engine Journal. This guide goes over SEO-friendly URL best practices, 404 errors, XML sitemaps, HTTP status codes, and more. It’s a one-stop shop for all of your technical SEO needs.

Why I Like This Digital Marketing Ebook

I appreciate that this ebook gives readers the tools they need to improve page speed and perform an in-depth website audit to improve overall website health and performance.

4. SEO for Video by Simplilearn

I’ve found that this ebook from Simplilearn is a great choice if you’re looking to improve your existing video marketing strategy or create one from scratch.

Video content has proven to be far more engaging than written text — especially short-form video. YouTube reports that its Shorts get more than 70 billion views per day.

This guide gives you a quick and accessible overview of how to use YouTube Studio, target the right keywords for your business, and to track video performance.

Why I Like This Free Digital Marketing Ebook

I believe this ebook teaches marketers how to create a video content strategy that works and how to use tools like YouTube Studio to manage and track your video’s analytics.

5. Content Marketing: The Ultimate Beginner’s Guide to What Works by Search Engine Journal

The team at Search Engine Journal put together a comprehensive ebook that focuses on how to build a content marketing strategy for those just getting started. Content marketing encompasses lead acquisition and the growth of your business — but only if it's done effectively.

In my opinion, this ebook is for anyone who wants to create a successful content marketing strategy. It covers everything from creating a style guide and types of content to tools and channels for your content.

Why I Like This Free Digital Marketing Ebook

It provides readers with an understanding of the value of content marketing and how to maximize your resources so you get the most bang for your buck.

6. Sell Like Crazy by Sabri Subi

Sabri Suby’s “Sell Like Crazy” is a great digital marketing ebook for proving that the spectacle isn’t an obsolete marketing technique. I appreciate that this ebook dives into sales tactics that can be applied to multiple industries to make your sales content more powerful.

The ebook does have a small fee attached but a money-back guarantee if you’re not impressed with your read.

Why I Like This Ebook

Suby’s ebook might appeal more to a traditional sales team, but one of its most valuable teachings is how sales and marketing can work together and why they really need each other. In my opinion, this is a great ebook for helping a marketing team understand the role of the sales team and vice versa.

7. Killing Marketing by Joe Pulizzi and Robert Rose

Killing Marketing gets into the nitty gritty of ROI and just what kind of investments are worth it. Advocating for a marketing budget can be difficult if you aren’t seeing an ROI, so it’s time to shake things up and actually make money.

“ROI is the wrong kind of metric to use for whether marketing is worth doing. The simple fact is this: Marketing, as we know it, isn’t an investment. It’s currently a cost that sometimes, in total, provides benefits for the money spent.”

My biggest takeaway from this ebook is the necessity of quality content to engage with the audience, with organizations needing 12-20+ interactions before a single dollar is spent.

Why I Like This Ebook

If you have the manpower to make a big change, this marketing ebook can give you a step-by-step guide to new processes, best practices, and strategies that actually work.

8. How to Run an Inbound Marketing Campaign by HubSpot

In this ebook, you’ll learn how to craft and execute a successful inbound marketing campaign. Discover how to put HubSpot’s signature idea of inbound marketing into practice to attract, engage, and delight your customers.

This guide will walk you through how to create a conversion path unique to your business and target audience, campaign ideation, execution, and promotion, and how to create an offer and measure your campaign’s success.

Why I Like This Free Digital Marketing Ebook

I think the tips for reporting and measuring the results of your campaign are especially valuable. Learning where you’ve done well and where you have room for improvement is key for making increasingly impactful campaigns.

9. The Definitive Guide to Finding the Right Influencers for Your Campaigns by Shane Barker

We all know that influencer marketing has taken off in the past few years — with marketers reporting it provides the highest ROI (along with short-form video).

If you’re interested in tapping into this marketing channel but unsure of how to get started, let me introduce you to this guide by Shane Barker. It puts a digital marketing lens on the ins and outs of using influencer marketing to your advantage.

You’ll learn how to create a compelling pitch, to find the best influencers for your niche, to negotiate and build long-term relationships with influencers, and to determine ROI on your efforts.

Why I Like This Ebook

This ebook gave me a full understanding of how to effectively use influencer marketing to boost the ROI of digital campaigns, from picking the right influencers to crafting compelling campaigns.

10. Facebook Marketing in 2024: A Complete Guide (Updated) by SocialPilot

Facebook is still a major social media platform for marketing and advertising, with over 7 million businesses using the app to reach customers. I like that this ebook goes step-by-step on how to begin advertising on Facebook in a way that’s both simple and effective so you can stand out from all the other advertisements.

Why I Like This Free Digital Marketing Ebook

This ebook is great because it’s free and easy to jump to whatever point you’re starting at when it comes to Facebook advertising. If you’re just beginning, it has advice on setting up your page, or if you’re further along in the process, you can begin there. I also like that this ebook is frequently updated, so you can get the latest advice.

11. What Is Digital Marketing: The Ultimate Guide by RockContent

This digital marketing ebook explores the very basics of what digital marketing is and how you can employ it in your business. I appreciate the basic education it gives readers, as well as the deeper descriptions and statistics it contains.

In my opinion, reading this ebook is like taking a digital marketing course at a college level; you’re going to learn everything you need to jump to more technical courses and ebooks.

Why I Like This Free Digital Marketing Ebook

This book will show you how to develop new approaches to digital marketing, how to use tools that are a necessity, and how to keep track of what will help your company the most.

12. The Definitive Guide to Lead Generation With Facebook Ads by AdEspresso

AdEspresso's ebook focuses on lead generation, targeting only one channel: Facebook Ads. This book will guide you through the process of expanding your reach and finding new audiences using Facebook Ads. It also provides strategic insight into how to use the tool in a way that maximizes ROI.

Reading this, I also learned how to leverage Ad tools to engage my audience and dive into lead nurturing, building landing pages, and how to manage my campaigns. If you want to learn more about how to perfect your Facebook Ads strategy, this ebook will help tremendously.

Why I Like This Free Digital Marketing Ebook

The strategies in this book are applicable to several sectors, including ecommerce, marketing agencies, and small businesses.

13. Beginner's Guide to SEO by Moz

This series of articles, which was put together by the team at Moz, is formatted like an ebook. It provides readers with a detailed introductory lesson on how to use SEO to grow your business.

In my opinion, this ebook works because it provides an in-depth tutorial on how search engines work. Additionally, it provides the fundamentals of how to make your website compatible with search engine results. You’ll become familiar with keyword research and how your content affects search engine rank.

Why I Like This Ebook

This Moz guide explains strategies for making the content you provide to audiences more search-engine friendly, enabling you to develop an understanding of how your target audience interacts with search engines.

14. Get Inspired: 40 Examples Driving Content Marketing Forward by Content Marketing Institute

If you’re comfortable with content marketing but could use some inspiration for your next campaign, this is a great resource. Get Inspired pulls examples from 40 B2B and B2C organizations that outshone the competition with their marketing efforts.

I like that this ebook is easy to read, and you’ll find out how to organize your content planning and up your brand presence online.

Why I Like This Free Digital Marketing Ebook

By showing examples of how other brands are using different creative formats and marketing angles, readers can take what works and implement similar strategies in their own campaigns.

15. Digital Marketing: The Complete Guide For Beginners 2025 by Reliablesoft

Reliablesoft is a digital marketing training academy, so you know you’re in good hands when you read their ebook. In my opinion, this is another great book for beginners who want a basic understanding but also want to start implementing the newest digital marketing tips and tricks immediately.

I like that the ebook has break-out links for each section (social media guide, affiliate marketing guide, etc.) so you can go as in-depth as you need to for your marketing role.

Why I Like This Ebook

Whether you read the whole ebook or just dive into the individual guides for each type of marketing, you’ll come away knowing more about what digital marketing looks like in 2025 and how you can take advantage of the latest trends.

16. The Marketer’s Guide to TikTok for Business by HubSpot

While the future of TikTok is still up in the air, it’s still a favorite app for over 1 billion monthly users across almost 150 countries. Savvy marketers and businesses have taken notice of the app’s popularity, and the platform has quickly become an asset for companies looking to market their products.

As someone less familiar with TikTok for digital marketing, I like that this guide explains how to use the platform from scratch. You’ll learn the basics about the types of TikTok ads you can create, how to sell through the app, how to market your business on the platform, and how to track your results.

Why I Like This Free Digital Marketing Ebook

This ebook offers tips on all aspects of TikTok video creation, from length to captions to accessibility guidelines. It will also provide insights on using TikTok for ecommerce. If you’re new to the platform, this guide has you covered.

17. Navigating LinkedIn for Sales: The Complete Guide by Melonie Dodaro and Brian Galicia

As someone who personally advertises and posts content on LinkedIn, I know firsthand how tricky the platform can be for those who are just starting out. I think this ebook is a great resource for understanding who you’re advertising to on LinkedIn, how to reach your exact audience, and how to measure your success.

Why I Like This Ebook

Brand identity and image are essential on platforms like LinkedIn, and I appreciated how in-depth this ebook went on how to create the persona you want to be known by. I also love that this ebook has valuable information on how LinkedIn is processing and distributing ads in 2025.

18. The Ultimate Guide to Increasing Your Google Rankings by Web Ascender

I think this is a great resource for those new to SEO as this ebook gives a good overview of how Google ranks your content and what you can do to improve your rankings. You’ll learn about keywords, content marketing strategies, and how to measure your efforts.

Why I Like This Free Digital Marketing Ebook

I found this ebook to be an easy-to-read guide that walks you through basic SEO strategies and how to track your metrics. It’s a good starting point for those needing a basic SEO understanding before diving into deeper topics.

19. A Field Guide to the 4 Types of Content Marketing Metrics by Jay Baer

Do you want to have a robust understanding of how to measure the ROI of your marketing efforts? This ebook demystifies metrics reporting and shows you how to use content marketing to meet your business objectives. I like that this ebook doesn’t shy away from the pros and cons of measuring ROI in marketing.

Why I Like This Free Digital Marketing Ebook

Author Jay Baer explains exactly how to analyze lead generation metrics, sales metrics, consumption metrics, and sharing metrics — making it a great choice for new marketers looking to better understand reporting.

20. The $10 Digital Media Startup Ebook by Micheael J. Schiemer

If you’re building your business from the ground up and need a little help, this guide is aimed at guiding you through how to begin that process. I think this ebook is for those starting at level zero with building an online digital media strategy.

It’ll walk you through fleshing out a social media strategy, SEO, influencer marketing, and how to become a successful digital entrepreneur. If you’re in a space where you have to multitask in order to get your business up and running, consider giving this ebook a look.

Why I Like This Ebook

The $10 Digital Media Startup is great for beginners since the information is easy to understand for newcomers and covers all the bases of social media strategy and SEO in one book.

Leveling Up Your Digital Marketing Knowledge

If you’re like me and your undergrad degree isn’t in digital marketing, you probably feel there’s room to learn more about the industry. I’ve found that digital marketing ebooks are a great and low-cost (sometimes free) place to start learning. You can also check out free digital marketing courses that give you certifications, like this one.

In my experience, one of the most important practices all digital marketers should adopt is a thirst for knowledge and learning. Never stop teaching yourself, and don’t neglect to refresh your mind on the basics.

Finally, if you really want your digital marketing ebook reading to pay off, be sure to share what you have learned with your colleagues so that everyone can take advantage of the latest trends.

Editor's Note: This article was originally published in November 2016 and has been updated for comprehensiveness.