TikTok ban looms closer, leaving more questions than answers in its wake

The halfway point for the looming TikTok ban has passed, leaving more questions than answers – not only for users, but for advertisers, marketers and creators alike. 

Back in January, TikTok was temporarily banned in the U.S. before President Trump signed an executive order extending the ban deadline for 75 days, marking April 5 as the new deadline (T-Day, if you will) for ByteDance, TikTok’s Chinese parent company, to divest from the company. 

Since then, Trump has said his administration is working with parties interested in purchasing TikTok, but it’s still unclear who the new parent company will be. Meanwhile, TikTok competitors like YouTube Shorts and Instagram Reels are using TikTok’s flailing as an opportunity to lure in the platform’s creators and advertisirs. 

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