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Publicis Buys Captiv8 to Bolster Its Influencer Capabilities
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.
