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Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating. Madison and Wall now pegs nonpolitical ad growth next year at just 3.6% – half the pace most CMOs banked on a year ago. At the very moment […] The post Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular appeared first on AdExchanger.
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating. Madison and Wall now pegs nonpolitical ad growth next year at just 3.6% – half the pace most CMOs banked on a year ago. At the very moment […]
The post Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular appeared first on AdExchanger.
