Pitch deck: Here’s how Amazon has been selling its DSP so far this year

For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere.

The shift isn’t exactly a surprise. Its ad chief has been signaling the suggested strategy for a while, and advertisers have been reading the tea leaves. Still, without something concrete, it’s been tough for marketers to plan around. That’s what makes the latest pitch deck for its demand-side platform so telling: it puts Amazon’s off-Amazon’s ambitions in black and white. 

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