Nike Readies ‘Sport Offense’ as Q4 Revenue Falls 12%

Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven storytelling.

Jun 27, 2025 - 13:22
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Nike Readies ‘Sport Offense’ as Q4 Revenue Falls 12%
Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven storytelling.