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New Unilever CEO to hire ‘20 times more influencers’ in major marketing boost

The FMCG giant’s ambitious new boss will increase social media investment from 30% to 50% of its total marketing spend.

Mar 10, 2025 - 15:14
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New Unilever CEO to hire ‘20 times more influencers’ in major marketing boost
The FMCG giant’s ambitious new boss will increase social media investment from 30% to 50% of its total marketing spend.
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