Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t

Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and scale-seeking on a global level.

And not just by the major holding companies either — although last week brought news that Publicis bought a Brazilian influencer marketing firm (see Antoinette Siu’s story below in Speed Reading) while Havas bought an Argentinian creative shop.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.