Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone

An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

Mar 20, 2025 - 05:02
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Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone

This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

  • Some publishers see a rebound in digital ads and subscriptions after a tough 2023 (but not everyone)
  • The Independent debuts AI-created news briefings with Google, Business Insider’s new editor is razor-focused on growing subscriptions, and more.

2024 (and Q4) in review

Looks like 2024 turned out to be the turnaround some publishers were hoping for after a year of doom and gloom in 2023.

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