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LinkedIn emerges as a serious player in the creator economy
The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.
Creators are flocking to LinkedIn — and brands’ dollars are right behind them.
As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming.
B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the “past few months,” paying out over $1 million to LinkedIn creators during that period, per CEO AJ Eckstein.
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