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Inside Publicis Groupe’s Surprise Acquisition of ID Business Lotame
Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...
Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...
