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How to grow a creator-based newsletter business, with Puck’s Sarah Personette
Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest Digiday Podcast episode.
Subscribe: Apple Podcasts • Spotify
Puck’s famed journalist-centric publishing model is changing. Sort of.
The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People would subscribe less so to Puck than to Matthew Belloni’s or Julia Ioffe’s newsletters via Puck. And Puck’s journalists were, in part, compensated directly for the subscribers they attracted. Lately though, Puck’s newsletters have come to resemble publications in their own right.
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