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How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV
For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the […] The post How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV appeared first on AdExchanger.
For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the […]
The post How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV appeared first on AdExchanger.
