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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok video. 

Mar 3, 2025 - 16:38
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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok video. 

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