![Local SEO Checklist for 2025 [+ Free Interactive Template]](https://static.semrush.com/blog/uploads/media/aa/8c/aa8c5dcc490028583c90ca059145182b/923675c4192264960a411e492eb81c0a/local-seo-checklist-sm.png)
![What Is Enterprise SEO? [+ Challenges & Tips for Success]](https://static.semrush.com/blog/uploads/media/29/ef/29ef2788bc32231bdd7879bb713fcfbf/55ae9c9b1332eff127afbd346283a288/enterprise-seo-sm.png)
![Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]](https://www.hubspot.com/hubfs/how%20to%20spend%20your%20marketing%20budget_featured.webp)
Google Merchant Center Next Updates Product Analytics
Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it's traffic to PDPsm instead of products, and labels.
Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it's traffic to PDPsm instead of products, and labels.
