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Digiday+ Research: How are marketers measuring success on the top social platforms?
Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.
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Meta’s Facebook and Instagram platforms, TikTok, and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms? Engagement, impressions and sales will be the top performance metrics marketers will be looking at in 2025.
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