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Beyond ‘Gaming for Gamers’: Why Non-Gaming Advertisers Are Flocking To Gaming Apps
As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge […] The post Beyond ‘Gaming for Gamers’: Why Non-Gaming Advertisers Are Flocking To Gaming Apps appeared first on AdExchanger.
As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge […]
The post Beyond ‘Gaming for Gamers’: Why Non-Gaming Advertisers Are Flocking To Gaming Apps appeared first on AdExchanger.
