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Arthur Sadoun: 'Brand value is the result of creative excellence'
With Cannes Lions under way, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Publicis Groupe's Arthur Sadoun.
With Cannes Lions under way, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Publicis Groupe's Arthur Sadoun.
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