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The Force Of Data Gravity, With Snowflake
Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake, on this week’s episode of AdExchanger Talks. This process is known as “data gravity,” a term Snowflake coined to describe what […] The post The Force Of Data Gravity, With Snowflake appeared first on AdExchanger.
Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake, on this week’s episode of AdExchanger Talks. This process is known as “data gravity,” a term Snowflake coined to describe what […]
The post The Force Of Data Gravity, With Snowflake appeared first on AdExchanger.
