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Publicis Nabs Coca-Cola U.S. Media Business From WPP
Publicis Groupe has snagged The Coca-Cola Company's U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola...
Publicis Groupe has snagged The Coca-Cola Company's U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola...
