Yahoo’s First Ad Campaign for Its DSP Touts Winning 90% of Tests Against Rivals

The push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.

Apr 28, 2025 - 13:01
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Yahoo’s First Ad Campaign for Its DSP Touts Winning 90% of Tests Against Rivals
The push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.