Biggest takeaways from the PR Daily Conference

Here’s what you missed.

PR is having a moment of transition.

The old ways of media relations are passing away, replaced with influencer relations and a powerful class of journalist-entrepreneurs in the form of podcasters, Substackers and more. PR professionals are also working hard to earn a strategic seat where they can not only explain decisions, but help make them, from celebration to crisis and everything in between.

These were just some of the topics of discussion at The PR Daily Conference, held last week in D.C. Hundreds of professionals from across corporate, nonprofit, government, education and agency life came together to learn, to share and figure out how to move forward with strategy and skill.

There were hundreds of insights from the dozens of presentations across two tracks. We’ve shared a few of our favorites below, but if you’re hungry for more, you can enjoy the conference on demand.

• “When people put their kids to bed at night, nobody tells bedtime facts. Doesn’t happen. They tell bedtime stories,” said keynoter Jonah Berger.
• Will Hodges, PwC, told us that when it comes to AI, start small and stay human-led.
• Jenn Francis, Accenture, told us to “Think use-case rather than tool. Lead with value, collaboration is essential, drive continuously.”
• “If you can’t explain it simply, you don’t understand it well enough” said Angela Salerno-Robin, Weber Shandwick
• “There’s more risk in buttoning up and not saying anything because you miss more opportunities,” said Joe Buccino, Spirit Aerosystems.
• From journalist Jennifer Strong, NEVER ASK FOR INTERVIEW QUESTIONS AHEAD OF TIME.
• From our leadership panel, remember that CEOs uniquely think horizontally across all parts of the organization. By getting involved with strategy, you can help them in all areas of the business.
• From Pamela Greenwalt with SAG-AFTRA, prepare meticulously for a major action and adhere to rigorous message discipline.
• When trying something new, we’re often times afraid to fail. but trust that you probably have a stronger support system than you realize backing you up – just go for it! said Danielle Hughes, BodyAmour.

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