Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges

Publicis CEO says global festival should not just be about 'AI theory' or 'celebrating creativity for its own sake' given toughest conditions since pandemic.

May 15, 2025 - 13:18
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Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
Publicis CEO says global festival should not just be about 'AI theory' or 'celebrating creativity for its own sake' given toughest conditions since pandemic.