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Can Elon Musk Bend Marketers to His Will?
During peak pearl-clutching over Elon Musk's Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of...
During peak pearl-clutching over Elon Musk's Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of...
