Hindustan Unilever acquires Peak XV-backed Minimalist for over $340M
Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, marking its latest push to expand in India’s fast-growing premium skincare market. The consumer goods giant will initially acquire a 90.5% stake in the four-year-old direct-to-consumer brand through secondary buyouts and primary investment, with the remaining 9.5% to be purchased from founders […] © 2024 TechCrunch. All rights reserved. For personal use only.
Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, marking its latest push to expand in India’s fast-growing premium skincare market. The consumer goods giant will initially acquire a 90.5% stake in the four-year-old direct-to-consumer brand through secondary buyouts and primary investment, with the remaining 9.5% to be purchased from founders […]
© 2024 TechCrunch. All rights reserved. For personal use only.
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