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Workplace influencers: How employee-generated content is changing the game
It's almost 2025 and employees are becoming in-office content creators. Personal branding expert Svenja Maltzahn shares her advice on whether or not you should try EGC.*Social media has woven itself into the fabric of our daily lives. Often, we find ourselves glued to our screens, consuming content for hours on end. Among the memes, dances, and vlogs we see online, a new format has emerged: employee-generated content (or EGC). Yes, even employees are now stepping into the role of content creators for their companies, and this shift offers significant benefits fo... Read more
It's almost 2025 and employees are becoming in-office content creators. Personal branding expert Svenja Maltzahn shares her advice on whether or not you should try EGC.
*Social media has woven itself into the fabric of our daily lives. Often, we find ourselves glued to our screens, consuming content for hours on end. Among the memes, dances, and vlogs we see online, a new format has emerged: employee-generated content (or EGC). Yes, even employees are now stepping into the role of content creators for their companies, and this shift offers significant benefits fo...
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